![]() ![]() The big bookstore chains get millions to spread around, while independent booksellers get a fraction of that for all of the publisher’s new titles. It’s a percentage of the prior year’s total sales. The publisher has the biggest influence because they pay the store a placement allowance. Who decides if a book is placed on a front table or other prominent spot? Travel narrative is hot now, so we’ll emphasize that to the publisher. One of my authors, for example, is writing a book that could be positioned either as a travel narrative or political history. It can be an important strategic decision. That code determines where a book is shelved in the store. The publisher assigns every book a section code. What determines the category where a title is shelved? What if, for example, a particular book could be interpreted as either a memoir or self-help? Here’s more from my conversation with Andy Ross, who is now, incidentally, a literary agent whose authors benefit from his unique perspective and expertise as a former bookseller. It’s impossible to locate, even if a customer requests the book and the store shows it’s in inventory. Even worse and most frustrating of all, is if a store clerk misshelves the book to begin with. Sales will suffer, on the other hand, if – horrors – a book is shelved away in Sociology – a catchall section for ambiguous titles, and the kiss of death for book sales. It’s usually a factor of how many copies are on the shelf if there are more than a few, there’s a better chance the stack will be turned face-out. What author wouldn’t rather have their book turned face-out, with the cover visible to bookstore browsers? That placement decision, it turns out, is up to the store staffer who shelves the books. Other coveted placements to increase visibility and sales include the end caps of bookshelves and book posts with all the titles facing out. That’s bookseller lingo for building those towering monoliths of stacked bestsellers you see near the entrances of the biggest bookstores. Sales can also surge if a title has an enthusiastic hand-written staff recommendation tacked to the shelf. Nowadays, people read books in a variety of ways, with quite a lot now being made available online and through some of the best torrenting sites 2022 for those who want exclusively read online, however, bookstores are still an important part of the fabric of society and they are a place for people to go to for their physical copies.Īnd where a book sits can incite bitter shelf wars among authors, publishers, sales reps, and retailers, leading to frequent incidents of guerrilla merchandising, with the interested parties surreptitiously rearranging the stock for their own benefit.Ĭan the right book placement produce a bestseller? Probably not, but sales can jump if a book is displayed face-out near the cash register – considered the absolute best spot in the store. However, the appeal for physical books and bookstores seems to be on the decline of late. ![]() Who does not love a bookstore which has a serene atmosphere, the perfect books in stock, and maybe a commercial HVAC system to provide the perfect reading ambience? Brick and mortar bookstores account for more than 60 percent of all book sales, so we publishers agonize over where our books are placed, and struggle to get higher visibility, title-by-title, for the books we love. That anecdote comes from veteran bookseller Andy Ross, who for 30 years owned the venerable Cody’s Books in Berkeley (when bookstores still carried back stock.) So he slips into the storeroom, grabs his books from the back stock and heads straight for the store’s most exclusive patch of real estate – the front table – where he elbows aside the bestsellers and drops his own books down in their place. Picture this: An irate local author can’t find his latest title on the neighborhood bookstore shelf. ![]()
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![]() ![]() de Vries, ’44 (biological sciences), MD ’47, of San Rafael, Calif., March 26, at 94. Survivors: his children, Diana Willson, David and Daniel six grandchildren and five great-grandchildren. He was predeceased by his wife of 56 years, Jeri. He loved music, was skilled in woodworking and silversmithing and enjoyed hunting, fishing and his pets. He taught at medical schools in Kentucky and Colorado and, in 1970, entered private practice in physical medicine and rehabilitation in Arizona. A World War II veteran, he earned a medical degree and later served as an Army medical officer during the Korean War. Survivors: his wife of nearly 70 years, Charmian (Kolar, ’46) children, Anne Gordon, Tom, David and Robert six grandchildren and three great-grandchildren.įreeman Percival Fountain, ’43 (education), of Durango, Colo., February 29, at 94. Together with his wife, he traveled the world, visiting every continent. He especially enjoyed golf and shot his age many times, including the last year of his life. He worked as a manager at Chevron for 35 years and held many volunteer roles in his community and his church, including serving as president of the Boys and Girls Clubs of the Peninsula. Hugh Langdon “Lang” Hilleary, ’42 (economics), MBA ’44, of Portola Valley, March 11, at 96. Survivors: his wife, Joann sons, William and John and four grandchildren, including Jordan, ’10. His passion for classical music was legendary and his thirst for knowledge never waned he continued to take classes at the Fromm Institute into his 90s. He served as president of the Northern California Sanitary Suppliers and Jewish Family Service Agency and was active in a number of other civic and social organizations. ![]() He served in the Navy during World War II and then embarked on a 40-year career in the janitorial supplies industry. Maurice Henry Knox Jr., ’41 (political science), MBA ’43, of San Rafael, Calif., March 1, at 95. Survivors: his daughters, Linda, Marna and Mary six grandchildren and three great-grandchildren. He and his wife settled in Piedmont, Calif., and enjoyed many summers at Lake Tahoe. He opened his own firm in the Bay Area specializing in real estate law, and he taught at Boalt Law School. He then attended Harvard Law School and served in the Army during World War II. Thiel, ’36 (political science), of Laguna Hills, Calif., August 17, 2015, at 100. Survivors: his daughters, Ann Prescott Nelson, ’62, MA ’63, Connie McCabe and Trudy Taylor six grandchildren and 12 great-grandchildren.Īdrian H. He was predeceased by his wife, Wilma (Conn, ’36). He played tennis until he was 90 years old. During World War II, he worked for North American aviation in Los Angeles, where he was in charge of scheduling for the P51 Mustang and later he worked on other big projects like the B-70 bomber. Phil James Prescott, ’36 (general engineering), of Los Altos, February 6, at 101. ![]() ![]() ![]() So, is your current home affordable? If it's not, it might be time to consider a cheaper place to rent or think about refinancing if you can. If you're married or have a partner, keep in mind that this calculation includes the entire household, so you'll need to include their salary and debts in the equation as well. The 28/36 rule stipulates that in order for a home to be considered within your budget, your housing expenses (such as mortgage payments, taxes and insurance payments) shouldn't exceed 28% of your gross monthly income. Your total debt (including credit cards, student loans and car loan payments) shouldn't exceed 36% of your gross monthly income. If you're looking to buy a home, some financial experts also recommend using the 28/36 rule to determine what you can afford. The 30% rule is based on how much a family can reasonably spend on housing and still have enough money left over to afford everyday expenses like food and transportation. ![]() That means if you earn $75,000 a year before taxes, you should spend no more than $1,875 a month on your housing. If you own your home, you should include interest, homeowners insurance, property taxes and utilities, in addition to your mortgage. ![]() You can get personalized budget assistance and help with more complicated things, like negotiating with your creditors or finding out which financial assistance programs you qualify for.The most common rule of thumb to determine how much you can afford to spend on housing is that it should be no more than 30% of your gross monthly income, which is your total income before taxes or other deductions are taken out.įor renters, that 30% includes rent and utility costs like heat, water and electricity. Seek help: The National Foundation for Credit Counseling is a reputable nonprofit organization that offers financial planning help.This doesn’t mean you deprive yourself of these things forever it just normalizes not spending as much money on them and finding cheaper alternatives. Do a no-spend challenge: Try to eliminate spending for a month (or several) on a problem area in your budget, such as clothing or entertainment.You can ask a lender for a modified payment plan or refinance your debt into more manageable payments. Negotiate with creditors: If debt payments are pushing you into the red, reach out to your creditors.Annual expenditure shares (percentage) by major components, 2022. Each of the remaining categories contributed less than 5.0 percent of total expenditures. ![]() But going through your bank statements to see what you really spend can help you find areas you can work on. transportation (16.8 percent), food (12.8 percent), personal insurance and pensions (12.0 percent), and healthcare (8.0 percent). Review your spending: It’s easy to guesstimate your spending with the calculator above.Find ways to boost your income: Whether it’s working a side hustle or a part-time job or asking for a raise at your current job, finding a way to boost the income side of the equation can have the biggest impact of all.Other: This is for all other expenses that don’t quite fit in any of the categories above.Savings and investments: Money that you regularly save for an emergency fund or vacation fund, as well as long-term goals like college, retirement, and a home.It also includes medications, glasses or contacts, and the like. Health care: This includes all the out-of-pocket costs for health insurance, dental insurance, and vision insurance, such as premiums (if they're not deducted from a paycheck), copays, coinsurance, and deductibles.This category also includes debt payments (outside of mortgages and student loans) and vacation expenses. Personal and family: Cellphone bills, entertainment-including TV streaming services like Netflix and other subscriptions like Spotify-fitness, pet expenses, household supplies, personal care (haircuts, toiletries, etc.), and clothing.Also include any student loan payments you have. for children in K-12 and adults going to college. Education: Tuition, supplies, fees, etc.Transportation: Public transportation like buses, but also car-related expenses, including your monthly loan payment, repairs, insurance, tolls, and fuel.Food: What you spend on food from the grocery store, eating out at restaurants, getting takeout, or meal delivery services.You can also account for other necessary housing-related expenses, like utility bills, homeowners or renters insurance, and maintenance bills. Housing: Your rent or mortgage payment.Income: Your total take-home income, including any money you earn from side hustles, alimony, child support, part-time jobs, etc. ![]() |
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